Bolsters Senior Leadership Team with Additional Moves

LAGUNA BEACH, Calif. (October 24, 2022)Soul Community Planet (SCP) Hotels has announced the appointment of Tina Chang to the newly created position of Head of Accounting & Tax. In her role, Chang will oversee the financial activities for the fast-growing brand’s portfolio, which includes eight properties located in Colorado, Oregon, California and Hawaii.

With more than 15 years of experience in the hospitality industry, Chang was most recently VP of Asset Management at Aimbridge Hospitality (Interstate Hotels and Resorts). Prior to that, she was Director of Accounting at Sunstone Hotel Investors.

“I have been a fan of Tina’s for a very long time and we are thrilled to have her join as part of our team,” said Soul Community Planet Co-Founder & CEO Ken Cruse. “Tina is a results-driven leader with a proven track record of accounting and tax excellence. She brings deep experience leading and empowering teams to achieve objectives that deliver superior profit margins and returns.“

The company also announced additional senior leadership team changes. Stacie Zastrow will focus on capital transactions, cash management and growth projects in her new role as Head of Finance and Treasury; Ryan McCarthy transitions to the head of asset management, and Kim Hogan steps into the Head of Acquisitions role.

Cruse added, “With these moves, we have completed the assembly of a world-class and values-driven senior leadership team with the talents and focus to bring SCP’s unique Holistic Hospitality to many more markets over the foreseeable future.”

As the first Holistic Hospitality company based on the values of wellness, kindness and sustainability, SCP Hotels is focused on the needs of conscious consumers with an ethos and vision to make the world a better place by serving those who value wellness (Soul), kindness (Community) and the environment (Planet). SCP’s “Scandi-boho” handcrafted venues (typically well-located, re-imagined vintage hotels and motels) merge earth-friendly and socially responsible practices with fresh, clean lodging accommodations; nutritious “plant-forward” food choices; places for socializing, collaborating and working, and superior fitness experiences. SCP’s intentional core elements are articulated throughout each property.

SCP Hotels include SCP Colorado Springs, SCP Redmond, SCP Depoe Bay, SCP Hilo, SCP Seven4One, Laguna Riviera Resort (to be renamed SCP Laguna Beach upon completion of a renovation), SCP Mendocino Inn and Farm, and Salishan Coastal Lodge by SCP Hotels.

Media Contact:
Liana Miller
Engaged Communication on behalf of SCP

About Soul Community Planet

Laguna Beach, Calif.-based Soul Community Planet (SCP) was born out of a vision to make the world a better place by serving those who value wellness, kindness and sustainability. SCP provides clean, fresh, energy-efficient, low-waste accommodations, fitness and coworking. SCP supports a range of causes that share its vision through its Every Stay Does Good program and by donating five percent of its profits to causes that share its core values. For more information, visit