Meet the Team at SCP Hotels
Fueling souls, inspiring community, and sustaining the planet.
Who We Are
Soul Community Planet (SCP) Hotels was founded on the core values of being healthy, kind, and green. These principles guide our commitment to providing holistic hospitality experiences that promote personal wellness, social good, and environmental sustainability.
Ken Cruse
Founder and Chief Executive Officer
Ken Cruse is Co-Founder and CEO of both Alpha Wave Investors (AWI), a hotel investment company; and Soul Community Planet (SCP), a fresh, "Holistic Hospitality" concept offering lodging, memberships, coworking and boutique fitness for those who value personal wellness, social good and the environment.
Prior to founding AWI and SCP, Mr. Cruse was CEO of Sunstone Hotel Investors, a $5B NYSE company. Under Mr. Cruse's leadership, Sunstone Hotel Investors was consistently ranked among the area's Best Workplaces and the Fastest Growing Public Companies, while generating superior shareholder returns averaging 38% per annum.
Mr. Cruse is a member of the Young Presidents Organization and also serves on the board of directors for Miracles for kids, a 501(c)(3) nonprofit. Mr. Cruse holds a Masters of Business Administration with honors from Georgetown University. Mr. Cruse lives in Southern California with his wife and four daughters.
Pam Cruse
Founder and Head of Awareness, Brand and Culture
Pamela Cruse is co-founder and chief marketing officer of Soul Community Planet (SCP). In her role, she helps lead the formation of SCP's holistic hospitality brand and culture.
Understanding that today's travelers more and more want to refresh their bodies and souls, Ms. Cruse focuses on applying the holistic values of the company to a range of branded experiences and to the launch of hotels, restaurants, bars, marketplaces, recreational activities and consumer goods.
Ms. Cruse is a seasoned marketing executive, including tenure at Marriott International, the leading global lodging company, and Gannett's flagship USA Today publication.
Ms. Cruse is an active member of her community having served on the PTF board of St. Margaret's Episcopal School, past president of both the San Clemente Junior Woman's Club and St. Margaret's Episcopal School PTF, and volunteer positions at National Charity League.
Ms. Cruse holds a Bachelor of Science degree from the State University of New York at Geneseo, and a Masters of Business Administration from Georgetown University and resides in Southern California with her husband and four daughters.