Ken Cruse
Founder and Chief Executive Officer
Ken Cruse is Co-Founder and CEO of both Alpha Wave Investors (AWI), a hotel investment company; and Soul Community Planet (SCP), a fresh, "Holistic Hospitality" concept offering lodging, memberships, coworking and boutique fitness for those who value personal wellness, social good and the environment.
Prior to founding AWI and SCP, Mr. Cruse was CEO of Sunstone Hotel Investors, a $5B NYSE company. Under Mr. Cruse's leadership, Sunstone Hotel Investors was consistently ranked among the area's Best Workplaces and the Fastest Growing Public Companies, while generating superior shareholder returns averaging 38% per annum.
Mr. Cruse is a member of the Young Presidents Organization and also serves on the board of directors for Miracles for kids, a 501(c)(3) nonprofit. Mr. Cruse holds a Masters of Business Administration with honors from Georgetown University. Mr. Cruse lives in Southern California with his wife and four daughters.
Pam Cruse
Founder and Head of Awareness, Brand and Culture
Pamela Cruse is co-founder and chief marketing officer of Soul Community Planet (SCP). In her role, she helps lead the formation of SCP's holistic hospitality brand and culture.
Understanding that today's travelers more and more want to refresh their bodies and souls, Ms. Cruse focuses on applying the holistic values of the company to a range of branded experiences and to the launch of hotels, restaurants, bars, marketplaces, recreational activities and consumer goods.
Ms. Cruse is a seasoned marketing executive, including tenure at Marriott International, the leading global lodging company, and Gannett's flagship USA Today publication.
Ms. Cruse is an active member of her community having served on the PTF board of St. Margaret's Episcopal School, past president of both the San Clemente Junior Woman's Club and St. Margaret's Episcopal School PTF, and volunteer positions at National Charity League.
Ms. Cruse holds a Bachelor of Science degree from the State University of New York at Geneseo, and a Masters of Business Administration from Georgetown University and resides in Southern California with her husband and four daughters.
Stacie Zastrow
Head of Finance
Stacie Zastrow brings over 25 years of extensive accounting and finance experience in the real estate sector. Her expertise spans business operations, development, construction, and management, including hospitality, multi-family, retail, medical, storage, and land. Ms. Zastrow earned her bachelor's degree in Accountancy from the W.P. Carey School of Business at Arizona State University.
Ms. Zastrow is passionate about advancing sustainability in the industry and aligning fiscal responsibility with environmental stewardship. She is committed to further education in this critical area. In 2023, she completed the Regenerative Leadership Journey at Regenerators Academy, a unique program designed to develop regenerative leadership practices and foster life-affirming, sustainable organizations. Additionally, she earned a Professional Certificate in Climate Conscious Leadership from ASU's School of Sustainability in 2022 and a Certificate in Regenerative Economics from the Capital Institute, equipping her with the knowledge and skills to help integrate sustainable practices at SCP.
Outside of her professional pursuits, Stacie and her family find joy in the urban center of downtown Phoenix, Arizona. They also share a love for the natural beauty of the Sonoran Desert, often exploring the state through hiking and camping. This personal connection to the environment further underscores Stacie's commitment to sustainability, making her a relatable figure in the industry.